We’re looking forward to an incredible year in 2012. We feel like we used the tail end of 2011 to our advantage, took some important steps, and are prepared for what comes next. In this two part article, we examine where we’ve been, and where we’re going!
Just 91 days ago we published our first blog article. We were in the throws of finalizing lots of details, including our bottle design, label printing, and making important connections. It has been an amazing few months. You can keep up with the day-to-day action at our Twitter account @ZoomWater – but here’s a neat recap:
- In Mid-October, the first Zoom Water™ bottles were produced.
- On October 25th, the Black Bear Coffee House in Nampa, Idaho became the first-ever retailer to carry the product. Since, they’ve sold through several cases, and have a growing interest in the product.
- Within a week of that, Zoom Water™ became available nationally via Amazon.com and ThirstMonger.com. We’ve seen a steady and growing weekly case volume of sales ever since.
- By mid-November, several food and product bloggers, including SomethingEdible.com had done reviews and awesome articles. (They even baked a pizza with Zoom Water™ dough!)
- On December 10th, Zoom Water™ was a featured product at The Glossy Party in NYC. Every event attendee walked away with Zoom samples in their swag bags.
- In late December, our CEO was featured in an article by the Intuit Network talking about getting a new company off the ground, and the challenges of being a startup. They also did a sweepstakes, and gave away Zoom Water™ six packs to some lucky readers.
Among some of our other leaps since October, we’ve made some important overseas business contacts, sent sample product to more than 300 consumers across the United States, and perhaps most surprisingly, we’ve grown our Twitter account to more than 16,600 followers. We’re totally blown away by the intense interest in Zoom Water™ and we’re thankful to be conversing with so many people about the product each day.
In part two of this article, due to publish in a few days, we’ll examine some of the exciting and specific steps we’ll be taking in the new year. For us, we’re not even a year old yet – bu the flip of the calendar from 2011 to 2012 does symbolize the future for us. We can’t wait to show you where we’re heading!