We’re sure you’ve heard the old term “Location, Location, Location” as being the three most important parts to running a successful retail business. Over the years, the term has been applied to real estate in general. It’s true though, the right location can make or break a company.
So we’re swiping the term for our own uses as well! Right now the biggest challenge facing Zoom Water™ is distribution. Said simpler: we need more locations to be carrying our product. So far, a coffeehouse and two online retailers are carrying the product. All three are doing well with it, which is a sign of things to come we hope.
For the remainder of the year, the Zoom Water™ team is going to focus hard on getting your favorite caffeinated water into more stores, and available through more online retailers. For a beverage company, the goal is simple: get the products in as many places where people shop as possible.
We’re also working on a pair of unique placement ideas. We’ll share more about that when the time comes, but we think they’ll create tons of awareness for Zoom Water™ and generate some sales at the same time.
If you know someone who runs a store, coffee shop, deli, or other business that might appreciate Zoom Water™ – please pass along our email: firstname.lastname@example.org – we’d love to talk with them and get our product in their hands.
Until next time… keep Zoomin’